And whilst these sort of results might not be typical of every content audit, it does illustrate why content isn’t just something you should set live and forget about. Later on in this guide we’ll give an overview of some of the main types of SEO audit there are. But before that we’re going to take a look at some of the wider BHS Links details around what SEO audits are and how you should use them. This guide gives overview of what SEO audits are, why they’re important for SEO, and the different types of SEO audit there are. Later on in the guide, I also look at what you need to consider when looking at how long they should take, and how much they should cost. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.
Ready to Pick Your SEO Audit Tool?
But most take a more case-by-case approach, individually costing audits for each client. Costs will vary between different types of audit as well as what the individual client requires. But as with any piece of work the goal is to balance value delivered to the client against making sure you’re appropriately rewarded for your time and resources. Whether you’re the one selling audits to clients, or you’re looking to commission someone else to do an audit, one of the first questions that usually comes up is “how much? This article from FE International outlines the wider due diligence process for internet based businesses. “we’ll be switching to mobile-first indexing for all websites starting September 2020”.
Typical examples include case studies, statistics, and original research. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Login to Google Analytics and go to Traffic Acquisition under Acquisition. Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google.
More Than Just an SEO Audit
Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP.
- And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool.
- (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization).
- An SEO audit is the process of evaluating the SEO performance of a website.
This can lead to a better user experience and improved search engine results. SEO audits to ensure that your website is visible to the search engines. If your website is not visible to the search engines, then it will not be able to attract any organic traffic. An SEO audit can help to identify any issues that are preventing your website from being indexed by search engines.
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