In other words, if you are steering clear from all the negative SEO practices (so called, black hat SEO) you will gain more trust. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google. It needs
On-page SEO: 10 Simple Tips for Getting Ranked on Google
Search results located below the map pack are called localized organic results. NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts,
Website SEO: A beginners guide to ranking on Google
This can help you find additional headings to add to a page as well as additional keywords to target with their own pages. If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. Also it creates a poor user experience because people can’t find what they’re looking