Your focus here can be the Organic Search channel since the percentage of users that arrive via this channel will give you a pretty good idea of how effective your SEO efforts have been. We have found that the videos we include, together with structured data, often perform well in Google’s video results, particularly for keywords we also rank well for in Google Search. Our theory is that the combination of the mass amount of traffic and social signals causes Google to deem these posts as very relevant, therefore bumping them up in the SERPs. Many SEO specialists will debate this, but we have seen this happen firsthand quite a few times. When it comes to the images you include in your posts, you may also want to consider enabling large image use for Google Discover. Statistics show that this leads to increased CTR, page view duration, and user satisfaction.
Sometimes it’s due to confusing site navigation, misleading headlines or links, excessive ads, or even simple mistakes where visitors click on a link or button by accident. It often represents users’ first impressions of your site or even your entire brand. For that reason alone, it’s essential to consider when selecting your site’s domain name. Kinsta also offers Edge Caching to our customers as a powerful way to cut the time needed to serve cached WordPress HTML in half. The result is BHS Links a dramatic reduction in the time it takes to deliver web pages to users worldwide. The report provides both Mobile and Desktop results, so getting good scores for both will mean your pages get the ranking boost in both mobile and desktop search results.
This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. But one key difference is that GSC only shows you one account at a time. If you manage multiple sites, checking individual accounts can be a hassle. SEO Gets has a unified dashboard where you can see all your sites’ performance at a glance. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.
A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. This means that the more effort you put into optimizing your site, the more traffic you can potentially receive. In contrast, paid traffic will immediately cease once you stop paying for ads.
What Is SEO And Why Is It Important?
Now your pet store can create individual pages optimized for each small keyword group. Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot. You shouldn’t pay attention to how many links you have because some of them could be low-quality, from existing sites, or internal links that you set up yourself.
Crawl errors occur when crawlers (search engines, bots, etc.) cannot reach a page. Once you have an XML sitemap file, it’s recommended to submit it to Google Search Console so that you can access additional data on the status of your site. For more info, check out this more in-depth post on how to submit your site to search engines. As mentioned above, you should only allow one version of your URLs to be accessed, with redirects in place to divert users and crawlers to the correct URL. This goes further when considering other factors, like the casing used in your URLs.
- The second involves more of a natural branding strategy for online businesses.
- It’s people who actually use a service that then go and review it on G2.
- Speaking of navigation, making sure yours is clear and easy to understand can also help to increase your dwell time.
- They’re pieces of code tucked in the “” section of your webpage’s HTML.
- The tool also integrates with SEMRush to help you fine-tune the generated output with relevant high-performing keywords.
You probably already know that you should add keywords to pages that you want to rank. The first lesson of the SEO tutorial eases into the introduction of SEO and its importance in the digital marketing world. To begin with, there is a brief explanation of the Search Ecosystem components and their incentives.
Branded SEO: Mastering the Future of Search Rankings
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. This Specialization will teach you to optimize website content for the best possible search engine ranking. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. And they also follow a similar play to The Cut in that they don’t just focus on SEO. They also have a YouTube channel where they upload software reviews that complement their existing blog posts. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content.
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